From 1 Year of Manual Process Mapping to 2 Weeks with AI-Powered Discovery
How Trafilea eliminated +129 hours of discovery work and built its 2026 improvement roadmap in under a month.
Day-One ROI
Hours recovered
Return multiple
The Challenge
Trafilea is a tech-driven eCommerce group that builds and scales direct-to-consumer brands in women’s intimates, beauty, and wellness. With 400+ employees operating fully remote across multiple countries, the company runs a high-velocity content and creator pipeline requiring tight coordination across marketing, operations, and product squads.
Process documentation hadn’t been updated in 2+ years. Teams ran on tribal knowledge with no standardized source of truth. Status was duplicated across Asana and Slack (80–100 requests/month), and the creator pipeline ran across 7+ tools with parallel updates, copy-pasted links, and operational delays.
Briefs were scattered across Slides, Email, Loom, and Asana, with ownership and approvals unclear and reshoot logistics multiplying iterations. Up to 3 reshoots per creator caused ~1 week delays and weekly planning churn, breaking editor and strategist cadence. There was no visibility into where time was being lost or which processes had the highest improvement potential.
The opportunity: centralize Asana as the single source of truth, eliminating duplicate tracking across 7+ tools and removing 218 h/month of operational overhead. Standardize intake and approvals in a single workflow, improving speed, traceability, and control across the content creation pipeline. Stabilize planning cadence by capping reshoots and setting SLA-based feedback loops to protect editor and strategist schedules.
Methodology
The Horizon Approach
Horizon deployed its AI-powered discovery platform across Trafilea’s Acquisition and Work Better tribes, conducting 43 asynchronous interviews in just 2 weeks, without blocking a single calendar.
The platform’s conversational AI adapted in real time, going deeper on high-signal topics and surfacing patterns that manual interviews consistently miss.
+129 hours of discovery time eliminated vs. traditional process mapping. 10+ actionable findings identified across content creation, creator management, and cross-team coordination. 218 h/month of operational waste quantified in duplicate status tracking alone. 50–90% automation potential identified across key workflows. Standardized process documentation generated, ready for Confluence, audits, and investor due diligence.
Estimated 1 year of manual mapping vs. 4 weeks with Horizon. 310% Day-One ROI.
The Results
This wasn’t just a process audit: it was a strategic unlock. Trafilea gained a clear, quantified picture of where time was being lost across two tribes, a prioritized improvement roadmap ready to execute in 2026, and documentation structured for investor due diligence and ISO audit readiness.
The engagement shifted the team from reactive replanning to proactive process ownership, without adding headcount.
Key Results
+310%
Day-One ROI
108h
Hours recovered
4.1x
Return multiple
| Process Area | Before | After | Impact |
|---|---|---|---|
| Process Discovery | Manual interviews, fragmented visibility, estimated 1 year to complete | 43 async AI interviews across 2 tribes in 2 weeks | +129 hours saved vs. traditional mapping |
| Insights Generation | No quantified view of time loss per area | 10+ actionable findings with operational waste quantified | Evidence-based prioritization |
| Status Tracking | Duplicate tracking in Asana + Slack, 80–100 requests/month | Single source of truth in Asana | 218 h/month of overhead eliminated |
| Automation Roadmap | No roadmap, fragmented tools, assumed priorities | Solutions mapped per process with 50–90% automation potential | Clear 2026 transformation path |
| Day-One ROI | No measurement framework | 43 interviews recovered 108 hours of manual work | 310% ROI, 4.1x return multiple |
+310% Day-One ROI. 4.1x return multiple.
Horizon pays for itself before a single improvement is implemented. 43 interviews recovered 108 hours of manual work in Month 1 alone.
What People Said
“What would have taken me, and I don’t think it’s an exaggeration, a year to map all the processes I’ve mapped, with Horizon I did it in two to three weeks.”
Angela Delgado, Process Specialist, Trafilea
“It’s impressive how you can be doing something else while the machine is solving something very micro for you, going, understanding, asking, and the machine is doing it for you while you do other things.”
Sergio Rodriguez, Work Better Tribe, Trafilea